Propper’s 2017 Full Line Catalog

I was Senior Graphic Designer during the design process of Propper’s 80-page 2017 Full Line Catalog. Working closely with the Senior Marketing Manager, I provided art direction and concepting for the catalog including revamping details such as the footer and color palette to bring attention to the company’s 50th anniversary while maintaining branding standards.

We focused on clean aesthetics to promote the appearance of high quality coupled with value in the price department. Layout and design responsibilities was shared between myself and another graphic designer with production oversight provided by the Senior Marketing Manager.